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Adoption of E-Commerce and M-Commerce Marketing Practices
Pratap Mandal
Jul 01, 2021
E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The...
Published by: IGI Global
A Multi-Model Framework for Grading of Human Emotion Using CNN and Computer Vision
Emotion analysis is an area which is been widely used in the forensic crime detection domain, a mentoring device for depressed students, psychologically affected patient treatment. The current system helps only in identifying...
Published by: IGI Global
Antigen discrimination by T cells relies on size-constrained microvillar contact.
T cells use finger-like protrusions called 'microvilli' to interrogate their targets, but why they do so is unknown. To form contacts, T cells must overcome the highly charged, barrier-like layer of large molecules forming a...
Published by: Nature Communications
Critical Factors Influencing the Intention to Adopt m-Government Services by the Elderly
While the elderly population is growing rapidly, acceptance and use of m-government services by them are far below expectation. Previous studies on acceptance and use of m-government services have predominantly focused on...
Published by: IGI Global
Effects of Frequent Interaction with Non-Native Speakers on English Dialect
Keiko Hirano
Nov 19, 2013
/T,d/ deletion was chosen as a speech token to test modifications to usage by native speakers of English due to frequent interactions with non-native anglophones in Japan. Approximately 250 tokens per each of thirty-nine...
Can Perceived Ease of Use Improve M-Commerce Adoption?
In India, e-commerce sector is rising at an enormous pace, but even larger share is in the hands of offline retailers till now. A unique type of consumer behaviour has been seen because of the simple accessibility of the...
Published by: IGI Global
Hybrid Approach for Enhancing Performance of Genomic Data for Stream Matching
In gene expression analysis, the expression levels of thousands of genes are analyzed, such as separate stages of treatments or diseases. Identifying particular gene sequence pattern is a challenging task with respect to...
Published by: IGI Global
Critical Factors Influencing the Intention to Adopt m-Government Services by the Elderly
While the elderly population is growing rapidly, acceptance and use of m-government services by them are far below expectation. Previous studies on acceptance and use of m-government services have predominantly focused on...
Published by: IGI Global
A Review on SRAM Memory Design Using FinFET Technology
An innovative technology named FinFET (Fin Field Effect Transistor) has been developed to offer better transistor circuit design and to compensate the necessity of superior storage system (SS). As gate loses control over the...
Published by: IGI Global
Classification of Gene Expression Data Using Feature Selection Based on Type Combination Approach Model With Advanced Feature Selection Technology
A key step in addressing the classification issue was the selection of genes for removing redundant and irrelevant genes. The proposed Type Combination Approach –Feature Selection(TCA-FS) model uses the efficient feature...
Published by: IGI Global
Applying Horner's Rule to Optimize Lightweight MDS Matrices
This article is concerned with the problem of constructing lightweight MDS matrices. The authors present a new construction of 4 × 4 MDS matrices over GL(F2, m) for any integer m. They give sufficient and necessary conditions to...
Published by: IGI Global
The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption
This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural...
Published by: IGI Global
Transforming the Media and Entertainment Industry
Technology is the mast that keeps the flag of the entertainment industry flying high. As technology evolves and the mode and quality of entertainment changes vigorously, India represents one of the Top 5 Entertainment and Media...
Published by: IGI Global
Shona metaphors created during the Zimbabwe crisis
Shona is a Southern Bantu language that is spoken by about 75% of Zimbabweans. This article discusses the nature of metaphors that were created by Shona speakers in speaking of the Zimbabwean political and socio-economic crisis....
Method in Theology
Philip McShane
Sep 16, 2018
McShane’s Essay, “Method in Theology: From [1 + 1/n]nx to {M (W3)θΦT}4”, takes off from a puzzling piece of a 1954 letter of Lonergan to Fred Crowe, which Crowe and McShane both struggled with, and pushes forward to a more...
Determinants of the Acceptance of Mobile Payment Systems by E-Merchants
To be effectively deployed, a mobile payment (m-payment) system must be provided by e-merchants and accepted by e-consumers. Although the problem of acceptance of m-payment systems by e-consumers has been widely researched...
Published by: IGI Global
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
India seems to lead the shift from e-commerce to mobile commerce adoption. Apps and mobile websites are offered in various areas of health, travel, shopping, ticketing, and lifestyle, promising enormous opportunities for...
Published by: IGI Global
A Business Case Study on Aspiring Rural Giant - The Mishra's
Retail Industry is one among the leading sectors in the Nation. The Investors in Retail sector have been in the positive sphere provided they match to the demand – supply avenues. Another prominent Sector in the Nation is the...
Published by: Singh Publication
Impact of Mobile Banking Application Interactivity on Consumer Engagement
Amit Shankar
Dec 13, 2021
The study aims to examine the impact of mobile banking (m-banking) application interactivity on consumer engagement. The study also analyses the moderation effects of perceived security concerns, consumer innovativeness, and...
Published by: IGI Global
Fostering Financial Inclusion in a Developing Country
Financial inclusion is a vital development priority for countries worldwide. Mobile wallet (m-wallet) is considered as a disruptive payment method that will substitute the traditional physical wallet to achieve the so-called...
Published by: IGI Global
Influence of Soil Drought Stress on C, N and P Stoichiometry of Tamarix Chinensis Lour. in Yellow River Delta, China
Taking the one-year-old T. chinensis (Tamarix chinensis Lour.) in Yellow River Delta as the study object, the variations of C, N and P stoichiometry in T. chinensis under drought stress was studied using pot experiments. The...
Preclinical PET Imaging of Tumor Cell Death following Therapy Using Gallium-68-Labeled C2Am.
There is an unmet clinical need for imaging agents capable of detecting early evidence of tumor cell death, since the timing, extent, and distribution of cell death in tumors following treatment can give an indication of...
Published by: Cancers
Mobile Location-Based Services
Heon Baek
Jan 01, 2022
This study investigated three factors of self-determination theory (SDT) that influence the intrinsic and external motivation of mobile location-based services (M-LBS). This study was conducted on M-LBS users through an online...
Published by: IGI Global
Exploring Technical Quality Factors That Enhance Mobile Learning Applications Services Using Data Mining Techniques
Ahmad Abu-Al-Aish
Oct 01, 2021
Mobile learning (m-learning) has become an increasingly attractive solution for schools and universities that utilize new technologies in their teaching and learning setting. This study investigates the technical factors...
Published by: IGI Global

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